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Criss Lyn 's Entries

10 blogs
  • 23 Mar 2021
    Step 1 - Finding out the primary information The first step is to collect all the initial data that are needed to build a long-term development strategy: business model of an online store; ...
    18 Posted by Criss Lyn
  • Step 1 - Finding out the primary information The first step is to collect all the initial data that are needed to build a long-term development strategy: business model of an online store; history, mission, philosophy, values; USP , offers; the composition of the assortment line; niche demand based on analytics data; external factors of influence; risks and threats. If the company is already operating on the market, then we take into account the strengths and weaknesses of the business, goals for plans, site analytics, information on the marketing methods used, and promotion results. It is important that the baseline data objectively reflect the situation. Step 2 - Conducting a voluminous marketing research The next step is to clarify and supplement the basic information. To do this, we conduct market research, target audience, competitors in a niche. What to analyze specifically: demand for goods in search, social networks, on thematic platforms; a portrait of the target customer : who he is, what he does, what interests, income, preferences; needs, fears, expectations of the target audience; competitive environment: what and how competitors are selling, what market share they occupy, what are their pros and cons. For the strategy to be more focused and productive, it is necessary to highlight separate segments of the target audience . This can be done based on demographic characteristics, needs or behavior. Analyzing and dividing the audience into groups allows you to determine the correct goals and objectives for the strategy, identify promising opportunities for the company and prioritize them. Step 3 - Setting Goals The third stage is goal setting. They must be reasonable and achievable. The ultimate goal of any online store is sales. Primary can be different: change positioning; increase the average check ; increase brand awareness; attract a new audience; increase traffic , number of sales; optimize the cost per lead. For the formulated goals, approximate terms of achievement and key performance indicators are established by which it will be possible to evaluate the result. Step 4 - choosing the optimal set of tools Next, we select tools and activities to achieve our goals. The most popular customer acquisition channels now: organic search traffic, SEO ; contextual advertising ; price aggregators, marketplaces SMM (social media promotion); email marketing ; PR campaigns; different types of content marketing . Conclusion An effective development strategy helps to become the market leader and achieve the set goals that lead to increased profits. But there is a lot of work behind it. This is the study of the basics of marketing, large-scale market analysis, selection and testing of suitable paths, tools and vectors of development. However, the result is worth it, since it is almost impossible to develop in a competitive e-commerce environment blindly, without any strategy. Take this matter seriously. And remember - no strategy can remain the same throughout the entire life of a business . Therefore, regular revisions and adjustments are imperative.
    Mar 23, 2021 18
  • 09 Dec 2020
    1. The organization of the classIn well-organized classes: time, materials and space are used efficiently. This will increase the opportunities for participation, and make it easier for teac...
    124 Posted by Criss Lyn
  • 1. The organization of the classIn well-organized classes: time, materials and space are used efficiently. This will increase the opportunities for participation, and make it easier for teachers ...Indeed, a well- organized classroom makes it easier for the teacher to make contact with particular students while teaching the whole class.How to organize the space?Lesson Plan Archive: Some teachers use lesson plans saved on the computer, and archive their lesson plans for easy editing the following year.Set a specific time for all students to clean and organize their desks and lockers.Let your students move around the classroom in a natural way. They feel less anxious.Establish habits for managing personal and class materials, recording homework assignments, completing and returning homework to the teacher, distributing and collecting assignments, and entering and entering school and class and exit. 2. Reconciling work and familyIt is very obvious that the teaching profession is very delicate. Indeed, teachers are under constant pressure from work. This pressure increases, especially in the event of failure to reconcile work and family. Some teachers are unable to delimit time and work space. For example, increased time to correct copies, and preparation for lessons. However, the social image of the teaching profession is linked to an important free time. However, society must know that the teacher's working time is divided into three parts. One part in class with his students; another part, in the establishment for meetings, class councils, administrative work, and preparation of files…; and a final part at home on family time (training, correction of copies, and course preparations). This is why it is very difficult to reconcile professional and family life.To achieve a healthy work-family balance, teachers offer the following solutions:Use of diary and computer. The planner helps you plan your time better. Use different colors depending on the areas of your life (school, family, staff). The computer also helps you to save time and avoid certain trips (banking transactions, contacts with teachers, and with the parents of students, lesson preparations).Take short breaks to divide your tasks into smaller parts. Take advantage of every minute and free time before your students arrive to prepare for your lessons and make corrections ...Learn to delegate, and act like a good entrepreneur. Start delegating household chores to your children, and even in your classroom with your students. This develops their autonomy. 3. Know how to say "NO" and set limitsTo refuse the requests of others is to assert your choices, and to be respected ... For all this, you have to dare to "say no", whether to parents of students, teachers, or others. But, you can't say “no” to a student who needs you, or your principal who asks you for the materials. Simply set clear boundaries that make you an effective teacher.4. Use new technologyInformation and communication technologies (ICT) are increasingly seen as part of the modern education system. The teacher is called upon to use them because they bring him added value. Indeed, technology helps the teacher to capture the attention and stimulate each learner. In addition, the teacher can connect with classrooms around the world, using online platforms like: Collaborative Board, Moodle, ClassDojo . Technology facilitates educational differentiation. Activities can be created to match the needs of each student, so the teacher can chat and interact with other teachers around the world to find ideas for effectively reaching their students. In addition, the teacher can easily share the work of his students with parents.
    Dec 09, 2020 124
  • 16 Nov 2020
    What is the real value of a brand? In companies with tight budgets, how do you explain the importance and fairness of the brand? A brand can be viewed as intangible, and it's hard for people...
    63 Posted by Criss Lyn
  • What is the real value of a brand? In companies with tight budgets, how do you explain the importance and fairness of the brand? A brand can be viewed as intangible, and it's hard for people to understand the value it brings to a business. It's important to take a step back to create a brand review to determine what your brand understands. It could be your trademark, logo , packaging, marketing strategy, your digital assets, your brand colors, etc. It's really all that consumers associate with your branding. Strong brands have a lot of value, as evidenced by the five most valuable brands in the world recognized by Forbes magazine, as of 2018: Apple: $ 182.8 billionGoogle: $ 132.1 billionMicrosoft: $ 104.9 billionFacebook: $ 94.8 billionAmazon: $ 70.9 billion Brand development and promotionDeveloping a brand takes money and is essential to being able to predict brand value for executives and investors. Brands help identify and differentiate products and services from the competition. But how can value be recorded on the balance sheet? There are many ways to approach brand evaluation, and many of them are questionable. The concept of value can often be a difficult concept to understand. This is because value means different things to different people, so it is not an objective concept. The rating is determined by the use of the mark. The most common assessment methods and approaches are as follows: Brand evaluation based on costsThe brand is valued using the sum of the individual costs or the value of the brand's assets and liabilities. It is the accumulation of costs that have been incurred to build the brand since its inception. Items you should include when costing include advertising history, promotion expenses, campaign creation cost, licensing and registration costs. You can use this method whether you have just created a brand or have gone through the brand redevelopment process. Using cost-based assessment requires you to assess the cost of the brand and restate actual expenses based on current costs. The same method could be used if you were just recently working on redeveloping and launching your brand. One thing to keep in mind, while costs can be collected and used, the number does not necessarily represent the current value of a brand. Market-based brand valuation. This method uses one or more valuation methods by comparing similar brands that have been sold. You would use comparable market transactions such as a specific brand sale, comparable company transactions, and / or stock quotes. Market-based brand valuation is the reason a brand can be sold. The value of the brand according to this method is equal to the price of a transaction, an offer or a market offer for identical or reasonably similar brands. In terms of real estate, it's like researching the selling prices of similar homes in the same neighborhood before pricing your own home. Brand assessment using the revenue approachThis method is often referred to as the “in use” approach. It takes into account the assessment of future net profit that can be attributed directly to the brand to determine the value of the brand in its current use. The brand value under this method is equal to the present value of income, cash flow or cost savings actually or hypothetically attributable to the asset. Brand equity is one of the few assets of a business that can provide sustainable competitive advantage. There are many methods that can be used which means that it is not difficult to manipulate the results of measuring brand value. In order to avoid any abuse, It is important to identify the objective of the measurement and to use the appropriate method and assumptions to determine fair value. It's fair to say that brand valuation can be more of an art than a science, but it can help identify and develop the value proposition behind your brand.
    Nov 16, 2020 63
  • 05 Nov 2020
    1. Where to place affiliate links and banners?The banner will only give real results if placed inside the container. This is exactly what Google AdSense recommends. Google prefers to place s...
    153 Posted by Criss Lyn
  • 1. Where to place affiliate links and banners?The banner will only give real results if placed inside the container. This is exactly what Google AdSense recommends. Google prefers to place such ads which are really related to the content so that they blend in harmoniously with the text and are an integral part of your site. If a visitor spends time reading it and they are very interested in the information provided, and it would make sense to tell them about the product that will interest them, which definitely increases their chances of buying it. 2. Use only quality content.Every article that you write carefully gives you the opportunity to make a profit, so take it seriously: the text should not only be unique, it should attract the customer with valuable information and make them want to buy items. goods. 3. Reach targeted trafficTo know if your content and affiliate links are bringing results, you need to attract a certain circle of visitors to your site.Here are some quick tips for getting the target audience to your site: Write guest articles on third party sites where you can find potential clients;Share your content on social networks;Create a free PDF file (eg, a short report) that leads to your content;Work with email subscribers , informing them of new articles on the site. 4. Use a reliable and fast web hostIf you want to use affiliate marketing on your website successfully, you don't have to use free hosting or Blogger-like platforms. When choosing the web host, you need to evaluate it with regard to business. Will your site receive quality, uninterrupted service? Affordable accommodation can guarantee that. We have already talked about the downsides of free hosting in plainer. Therefore, we recommend that you do not waste time on such a decision and choose a truly worthy hosting company.Remember, you don't have to change your business model until you feel sufficiently experienced in using a particular way of working. If you follow this opinion, you will be successful. If your visitors are not very concerned with how many affiliate links are placed on your site then your main task is that you should help them find a product, providing a convenient opportunity to purchase it by securing the required number of affiliate links. affiliation in the right places. This will allow you to be successful in affiliate marketing.
    Nov 05, 2020 153
  • 27 Oct 2020
    According to Strategy Analytics, Apple closed the first quarter with 55 percent of the market. Samsung is in second place at 13.9 percent.Hopefully the Apple Watch can handle the cold temper...
    115 Posted by Criss Lyn
  • According to Strategy Analytics, Apple closed the first quarter with 55 percent of the market. Samsung is in second place at 13.9 percent.Hopefully the Apple Watch can handle the cold temperatures because it's cold at the top.Apple still has the most smartwatches distributed globally, according to Strategy Analytics' Q1 2020 report, during which a total of 13.7 million smartwatches were distributed. Apple individually closed the first quarter with 7.6 million distributed units, up 22.6 percent from 2019. Strategy Analytics says this growth is the highest in two years and highlights Apple's market share, which closed at 55.5 percent in the first quarter of 2020.“The Apple Watch continues to defend itself against fierce competition from hungry competitors like Garmin and Samsung,” said Neil Mouston, chief executive officer of Strategy Analytics, in a statement. "Apple Watch controls half of the global smartwatch market and remains the clear industry leader."Strategy Analytics' report confirms Apple's fiscal second quarter, which spans January to March. In a report, Apple said its Wearables, Home & Accessories category rose to $ 6.284 million in the quarter, up from $ 5.129 million in sales in the same period last year. The category also covers other products like AirPods, but proves that the Apple Watch helped boost those numbers.Every second smartwatch sold worldwide is an Apple WatchSamsung, which is still # 1 in the phone market, still has a lot of room for smartwatch growth. The South Korean firm closed the first quarter with 1.9 million units distributed, giving it control of 13.9% of the market. Garmin, the manufacturer that focused more on smartwatches with fitness features, had a good quarter with 1.1 million units allocated over that period and controlled 8 percent of the market, according to Strategy Analytics .“Despite the challenges posed by COVID-19, the demand for smartwatches continued to grow,” Mawston added. “Smartwatches are selling well through online channels, with many consumers buying these products to monitor their activity and health during closure.”
    Oct 27, 2020 115
  • 17 Oct 2020
    Do you feel tired all the time and lack power? Don't panic. We explain to you what spring fatigue is all about and what you can do about it. TABLE OF CONTENTSWhat is spring fatigue?How is s...
    112 Posted by Criss Lyn
  • Do you feel tired all the time and lack power? Don't panic. We explain to you what spring fatigue is all about and what you can do about it. TABLE OF CONTENTSWhat is spring fatigue?How is spring tiredness expressed?How long does spring fatigue last?What can you do about spring fatigue?The right nutrition against springtime tirednessConclusion 1. WHAT IS MEANT BY SPRING FATIGUE?Spring fatigue is a form of weather sensitivity that occurs particularly in spring . This is due to the temperatures and the length of day and night , which in the spring in a short time greatly change . When asked whether spring fatigue really exists, the answer is yes. The body reacts to the changes in spring by adjusting its hormonal balance and circulation . These processes are felt to be energy consuming. You literally get tired of spring. That is why many people struggle with fatigue during this time . Many doctors suspect that the cause of spring fatigue lies in an imbalance of the two hormones melatonin and serotonin , because in spring the ratio of these two messenger substances is out of balance. 2. HOW IS SPRINGTIME TIREDNESS EXPRESSED?The symptoms of springtime tiredness are, as the name suggests, mainly tiredness but also headaches , dizziness , circulatory problems and irritability . Many simply feel listless during springtime fatigue . Especially high performers can have a hard time with the symptoms of spring fatigue, as they can also manifest themselves in restricted physical and mental performance . 3. HOW LONG IS THE SPRINGTIME TIREDNESS?The spring fatigue occurs in the period from January bis April on. The extreme spring fatigue is particularly noticeable in March and April . It takes about two to four weeks for the body to get used to the change . 4. WHAT CAN YOU DO ABOUT SPRING FATIGUE?To avoid the tiredness in spring you should soak up the sun as often as possible . A good guideline is 20 minutes a day. Doing sports is also ideal. Physical exercise in the fresh air activates the circulation. Sunlight causes your body to produce more vitamin D , which in turn can have a positive effect on the production of the happiness hormone serotonin . A lack of water can also lead to fatigue . Therefore, make sure to drink at least 1.5 to 2 liters of water daily. Alternating showers also stimulate your circulation. 5. THE RIGHT NUTRITION AGAINST SPRINGTIME TIREDNESSIn the diet to spring fatigue you should primarily on lots of fresh fruit and vegetable e eighth. You should avoid milk and grain products , sugar and meat in the spring or at least limit your consumption. Instead, you can use salads , vegetable proteins and high-quality fatty acids from nuts, seeds, avocados, legumes and fish. 6. CONCLUSIONSpring fatigue is a form of weather sensitivity that occurs between January and April . By changing our hormonal balance , many people feel tired, listless and limp. The spring fatigue to combat help physical exercise in the fresh air, sun soak up a lot of water to drink and a diet of fresh fruits and vegetables.
    Oct 17, 2020 112
  • 22 Sep 2020
    Kindness is the most important quality a child can have. Here are 5 reasons why learning kindness in a classroom not only brightens the atmosphere, but can even make your child happier, more...
    146 Posted by Criss Lyn
  • Kindness is the most important quality a child can have. Here are 5 reasons why learning kindness in a classroom not only brightens the atmosphere, but can even make your child happier, more productive and more focused.1. Happier, healthier childrenPeople feel good when they act kind. Science has shown that being kind to others produces endorphin, a substance that activates the parts of the brain responsible for pleasure.By promoting kindness in school, teachers encourage children to be happy, and children practice what they are taught.2. Strengthen relationships with othersTo teach kindness is to encourage generosity and altruistic gestures. Being kind urges a child's ability to build and develop relationships with classmates.This will not only lead the child to have lasting and important friendships, but it will also increase their acceptance by their peers, thereby reducing the chances of being the victim of bullying and its negative effects.3. Make children more attentive to othersBy showing kindness towards their peers, especially those going through difficult times, children become more attentive to the world around them and more appreciative of the little things in life.4. More concentration in classIt is not just the endorphin that is produced by the body when one shows kindness, the serotonin levels also increase in the body.Schools that promote kindness have a good chance of increasing academic achievement as well as the creative thinking of students.5. Better self-confidenceTeaching kindness in the classroom encourages the practice of good deeds. These good deeds will result in feelings of pride and personal satisfaction.By being generous and kind to others, children will be rewarded with greater self-esteem, optimism and a sense of well-being.Kindness is a fundamental skill to impart to children, just as they are taught to read, write and count.By practicing kindness in the classroom, students will not only be healthy, but teaching will be in a healthier atmosphere. 4 activities for your students when they return to class1. Ask your neighborIf you have a group of kids who don't know each other well, you can pair them up and invite them to introduce each other.Give them a list of questions to ask.Where do you live?What is your favourite TV show?What's your middle name?What is your favorite hobby?Then you can ask the children to prepare reports based on the questions they have asked and take turns having them stand up and read an introduction from the person they interviewed to the class.2. Give each student a task to complete.Having a task to do gives children a sense of responsibility and ownership. On the first day of school, give all students in the class a different task to do every day or once a week throughout the school year.These responsibilities may include straightening chairs, taking roll calls, or storing equipment used in the classroom.You can ask the children to randomly draw tasks from a hat or distribute them according to where they are sitting.3. Play a memory gameMemory games help children learn the names of others.Take a class tour, asking everyone to say their name out loud and name their pet or their favorite hobby.Ask the class to choose one person from a random group to say their name and favorite hobby.The chosen person will then have to choose the name and hobby of another person.Walk around the class until everyone has participated.4. Keep a class journalYou can use the first day of school to ask the children to start a class journalAt first, help them fill out the first page.You can ask them to write about what they did during the summer.Ask them who they enjoyed their vacation with, the places they visited and their favorite time of summer.
    Sep 22, 2020 146
  • 17 Jun 2020
    Many car manufacturers are not sparing financing for developments in the field of environmentally friendly transport. Many people are betting on electric cars today, but it’s difficult to ...
    195 Posted by Criss Lyn
  • Many car manufacturers are not sparing financing for developments in the field of environmentally friendly transport. Many people are betting on electric cars today, but it’s difficult to call such a vehicle profitable on sale. Specialists from the American analytical company Lux Research called the production of electric vehicles a loss-making business. According to their observations, manufacturers sell green vehicles at a loss. The progress in this area over the past few years is impressive, and the prospects for electric cars are also enviable. However, there is one “but.” The production of most electric models is more expensive than the retail price for them. Therefore, electric cars are quite expensive. The high price helps companies not to go to a decent minus or at least go to zero. So the main goal of electric car manufacturers in the near future is to make this type of transport profitable. According to Lux Research, the average recommended price for a new electric car in America in 2016 was $ 42,189. By 2019, it fell to the level of 33,901 dollars. At the same time, the average "range" increased by 13.7%, reaching an indicator of 370 kilometers. At the same time, experts from Lux Research predict that in the period from 2035 to 2040, electric vehicles will own more than half of all global sales of passenger cars. Volkswagen ID.3 electric cars will ship to Europe in SeptemberEuropean deliveries of the flagship electric car had to be postponed until the fall due to software problems. Volkswagen has decided on the date of delivery of the ID.3 electric car to Europe - it was decided to organize them in September. The postponement is associated with "problem" software. But Europeans will be able to pre-order a “green” novelty from the German automaker already this month - from June 17. You can book the first 30 thousand cars. In the fall, deliveries of an early version of the electric car, devoid of a number of characteristics, should take place. ID.3 with a full range of options will have to wait until the end of 2020. Recall that the German brand is postponing sales of its environmentally friendly flagship for the second time. Prior to this, the COVID-19 pandemic influenced the electric car’s market debut. The launch of ID.3 will begin with the limited edition First Edition. Such an electric car will receive a 201-horsepower electric motor on the rear axle and a battery of 58 kW • h. The maximum power reserve, according to developers, reaches a mark of 420 kilometers. Also, the Germans are going to release two more versions of the electric car - First Edition Plus and First Edition Max. In general, the brand conceived Volkswagen ID.3 as an inexpensive alternative to Tesla models.
    Jun 17, 2020 195
  • 03 Jun 2020
    However, in order to measure blood pressure with Samsung's Galaxy Watch Active 2, users must calibrate the watch with a measuring device.Samsung has received from the South Korean Ministry o...
    242 Posted by Criss Lyn
  • However, in order to measure blood pressure with Samsung's Galaxy Watch Active 2, users must calibrate the watch with a measuring device.Samsung has received from the South Korean Ministry of Food and Drug Safety a release of an application that allows users to measure their blood pressure using a traditional Smartwatch. The Health Monitor app allows you to measure blood pressure in combination with the Galaxy Watch Active 2. Industrial design and manufacturing For measurement, the built-in heart rate monitor on the back of the watch is used; the algorithm can accordingly convert these values. But without the correct Sphygmomanometer, Samsung’s smartwatch also does. To measure blood pressure with the Galaxy Watch Active 2, the watch must be calibrated using a traditional meter. To do this, users must wear a watch and record their blood pressure three times using a Sphygmomanometer with a cuff. The values ​​are entered into the application and henceforth serve as a smartwatch as reference values. SAMSUNG SMARTWATCH MUST BE RECALIBRATED EVERY MONTHUsers should then repeat this calibration once a month. Measuring blood pressure using a watch should be carried out under the same conditions as determining the resting impulse: users should not play sports or drink alcohol or smoke. It is expected that blood pressure measurement using the Health Monitor application will be available to Galaxy Watch Active 2 users from the third quarter of 2020. In addition, all of Samsung's upcoming Smartwatches should support this feature, older models do not seem to receive blood pressure measurements. Users must also have a Samsung smartphone running at least Android 7. RECENT TRENDS IN WEARABLE MEDICAL TECHNOLOGY Wearable technology is perhaps the most well-known health-oriented device in the modern world. Smart watches and other miniature electronics record and collect everything from our blood pressure and steps to calories burned and even falling detection. Here are three notable wearable technology trends that look forward to this year and beyond. BIOSENSORSBiosensors are unique in that they do more than just count steps and calories . A wearable biosensor can collect temperature, respiratory rate and movement, among other things. Industrial design and manufacturing From a healthcare point of view, these miniature devices can solve the problem of preventable cardiac or respiratory arrests by a huge margin. When connected to a network or the Internet, a warning can be sent whenever an abnormal reading is visible even from a remote aspect. Biosensors can be placed on clothes, shoes, or even attached to the body with minimal discomfort. INTEGRATION WITH OTHER INDUSTRIESAs the wearable market grows, it will become more accessible to everyone. Health professionals and insurance agencies are just some of the industries that can benefit from this widespread adaptation. Medical monitoring devices can even reduce the likelihood of medical malpractice by providing more reliable data for doctors on whom they can base their diagnosis. Wearable technology, such as smart watches, stimulate exercise and a healthy lifestyle, which can lead to a reduction in the number of visits to hospitals and drugs. Companies also see how wearable technology can benefit their employees. As they move towards a healthier corporate culture, companies discover that these devices reduce turnover by as much as 9 percent.
    Jun 03, 2020 242
  • 11 May 2020
    Have you heard about video marketing for a long time and understand that your business needs it? But still have not figured out what the salt is and how to introduce it? It's time to act! A...
    238 Posted by Criss Lyn
  • Have you heard about video marketing for a long time and understand that your business needs it? But still have not figured out what the salt is and how to introduce it? It's time to act! According to statistics, 55% of Internet users watch videos every day. Many are already looking for answers to their questions not on Google, but on YouTube. Why? It is more comfortable. Many people have a better perception of information in video than in text.It saves time. The video can be turned on in the background and consume knowledge while doing your own thing.This is more specific. Runet littered with texts. Sometimes articles have no usefulness at all. The video is much more concise and useful, because the authors are more responsible. You have few arguments? Then monitor your online behavior. Agree, it happens that the videos even cause more trust than the article. What is video marketingThis is the promotion of your business with video content. Tasks are standard: draw attention to the brand;increase loyalty;give free utility to the client;introduce to paid products or services;bring to sale.It all depends on what stage you are using the video at. Why Your Business Needs Video MarketingYou develop on the Internet, get customers ... Why do you need to do something else? Bother shooting and promoting videos. Here are a few reinforced concrete reasons: High ROI . Return on investment is one of the main indicators in any business. Now in RuNet only a few entrepreneurs are successfully developing video marketing. Most likely, in your niche there are no strong competitors at all. This means that you can attract customers much cheaper. Moreover, today for shooting video one smartphone is enough. Production expense is $ 0. More views . Everyone watches videos. Let's compare. How many of your friends read books? And how many of them watch TV shows / movies / TV shows. In the first case, it may be 30-70% of people. In the second - 100%. That, perhaps, says it all.Increased conversion . The video is better convincing. The audience sees you or hears your voice. This is much more credible. People buy from those they trust. Therefore, loyalty is the most important factor. And this is not even half of all the reasons. Want to know what else video marketing is good for you? Read: Why does your business need video marketing? What is a video marketing strategy?Imagine your business is a minefield. Where every mine that you step on, throws you to the beginning of the path. Going blindly is not the smartest decision, right? So you need a map. Strategy - this is the map on which you will move. Even before the start of the journey, you know exactly what result each step will lead to. It is much safer. And the likelihood of success increases several times. Important! Video marketing is not a sales funnel. He can be part of it. Of course, there are times when the entire funnel consists only of video. For example: The primary source of traffic for a particular product is YouTube.On the site, a person watches your short video and, using the link in the description, registers for a free master class in video format .From there it goes to the selling page, where the main product description is presented in the video .The entire funnel is video based. This strategy is more suitable for businesses with expertise and training. Can be used to promote services. But if you sell physical goods, the principle changes a bit. For example, making a lead magnet in video format is almost impossible.
    May 11, 2020 238