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Criss Lyn 's Entries

4 blogs
  • 23 Mar 2021
    Step 1 - Finding out the primary information The first step is to collect all the initial data that are needed to build a long-term development strategy: business model of an online store; ...
    18 Posted by Criss Lyn
  • Step 1 - Finding out the primary information The first step is to collect all the initial data that are needed to build a long-term development strategy: business model of an online store; history, mission, philosophy, values; USP , offers; the composition of the assortment line; niche demand based on analytics data; external factors of influence; risks and threats. If the company is already operating on the market, then we take into account the strengths and weaknesses of the business, goals for plans, site analytics, information on the marketing methods used, and promotion results. It is important that the baseline data objectively reflect the situation. Step 2 - Conducting a voluminous marketing research The next step is to clarify and supplement the basic information. To do this, we conduct market research, target audience, competitors in a niche. What to analyze specifically: demand for goods in search, social networks, on thematic platforms; a portrait of the target customer : who he is, what he does, what interests, income, preferences; needs, fears, expectations of the target audience; competitive environment: what and how competitors are selling, what market share they occupy, what are their pros and cons. For the strategy to be more focused and productive, it is necessary to highlight separate segments of the target audience . This can be done based on demographic characteristics, needs or behavior. Analyzing and dividing the audience into groups allows you to determine the correct goals and objectives for the strategy, identify promising opportunities for the company and prioritize them. Step 3 - Setting Goals The third stage is goal setting. They must be reasonable and achievable. The ultimate goal of any online store is sales. Primary can be different: change positioning; increase the average check ; increase brand awareness; attract a new audience; increase traffic , number of sales; optimize the cost per lead. For the formulated goals, approximate terms of achievement and key performance indicators are established by which it will be possible to evaluate the result. Step 4 - choosing the optimal set of tools Next, we select tools and activities to achieve our goals. The most popular customer acquisition channels now: organic search traffic, SEO ; contextual advertising ; price aggregators, marketplaces SMM (social media promotion); email marketing ; PR campaigns; different types of content marketing . Conclusion An effective development strategy helps to become the market leader and achieve the set goals that lead to increased profits. But there is a lot of work behind it. This is the study of the basics of marketing, large-scale market analysis, selection and testing of suitable paths, tools and vectors of development. However, the result is worth it, since it is almost impossible to develop in a competitive e-commerce environment blindly, without any strategy. Take this matter seriously. And remember - no strategy can remain the same throughout the entire life of a business . Therefore, regular revisions and adjustments are imperative.
    Mar 23, 2021 18
  • 27 Oct 2020
    According to Strategy Analytics, Apple closed the first quarter with 55 percent of the market. Samsung is in second place at 13.9 percent.Hopefully the Apple Watch can handle the cold temper...
    115 Posted by Criss Lyn
  • According to Strategy Analytics, Apple closed the first quarter with 55 percent of the market. Samsung is in second place at 13.9 percent.Hopefully the Apple Watch can handle the cold temperatures because it's cold at the top.Apple still has the most smartwatches distributed globally, according to Strategy Analytics' Q1 2020 report, during which a total of 13.7 million smartwatches were distributed. Apple individually closed the first quarter with 7.6 million distributed units, up 22.6 percent from 2019. Strategy Analytics says this growth is the highest in two years and highlights Apple's market share, which closed at 55.5 percent in the first quarter of 2020.“The Apple Watch continues to defend itself against fierce competition from hungry competitors like Garmin and Samsung,” said Neil Mouston, chief executive officer of Strategy Analytics, in a statement. "Apple Watch controls half of the global smartwatch market and remains the clear industry leader."Strategy Analytics' report confirms Apple's fiscal second quarter, which spans January to March. In a report, Apple said its Wearables, Home & Accessories category rose to $ 6.284 million in the quarter, up from $ 5.129 million in sales in the same period last year. The category also covers other products like AirPods, but proves that the Apple Watch helped boost those numbers.Every second smartwatch sold worldwide is an Apple WatchSamsung, which is still # 1 in the phone market, still has a lot of room for smartwatch growth. The South Korean firm closed the first quarter with 1.9 million units distributed, giving it control of 13.9% of the market. Garmin, the manufacturer that focused more on smartwatches with fitness features, had a good quarter with 1.1 million units allocated over that period and controlled 8 percent of the market, according to Strategy Analytics .“Despite the challenges posed by COVID-19, the demand for smartwatches continued to grow,” Mawston added. “Smartwatches are selling well through online channels, with many consumers buying these products to monitor their activity and health during closure.”
    Oct 27, 2020 115
  • 17 Jun 2020
    Many car manufacturers are not sparing financing for developments in the field of environmentally friendly transport. Many people are betting on electric cars today, but it’s difficult to ...
    195 Posted by Criss Lyn
  • Many car manufacturers are not sparing financing for developments in the field of environmentally friendly transport. Many people are betting on electric cars today, but it’s difficult to call such a vehicle profitable on sale. Specialists from the American analytical company Lux Research called the production of electric vehicles a loss-making business. According to their observations, manufacturers sell green vehicles at a loss. The progress in this area over the past few years is impressive, and the prospects for electric cars are also enviable. However, there is one “but.” The production of most electric models is more expensive than the retail price for them. Therefore, electric cars are quite expensive. The high price helps companies not to go to a decent minus or at least go to zero. So the main goal of electric car manufacturers in the near future is to make this type of transport profitable. According to Lux Research, the average recommended price for a new electric car in America in 2016 was $ 42,189. By 2019, it fell to the level of 33,901 dollars. At the same time, the average "range" increased by 13.7%, reaching an indicator of 370 kilometers. At the same time, experts from Lux Research predict that in the period from 2035 to 2040, electric vehicles will own more than half of all global sales of passenger cars. Volkswagen ID.3 electric cars will ship to Europe in SeptemberEuropean deliveries of the flagship electric car had to be postponed until the fall due to software problems. Volkswagen has decided on the date of delivery of the ID.3 electric car to Europe - it was decided to organize them in September. The postponement is associated with "problem" software. But Europeans will be able to pre-order a “green” novelty from the German automaker already this month - from June 17. You can book the first 30 thousand cars. In the fall, deliveries of an early version of the electric car, devoid of a number of characteristics, should take place. ID.3 with a full range of options will have to wait until the end of 2020. Recall that the German brand is postponing sales of its environmentally friendly flagship for the second time. Prior to this, the COVID-19 pandemic influenced the electric car’s market debut. The launch of ID.3 will begin with the limited edition First Edition. Such an electric car will receive a 201-horsepower electric motor on the rear axle and a battery of 58 kW • h. The maximum power reserve, according to developers, reaches a mark of 420 kilometers. Also, the Germans are going to release two more versions of the electric car - First Edition Plus and First Edition Max. In general, the brand conceived Volkswagen ID.3 as an inexpensive alternative to Tesla models.
    Jun 17, 2020 195
  • 11 May 2020
    Have you heard about video marketing for a long time and understand that your business needs it? But still have not figured out what the salt is and how to introduce it? It's time to act! A...
    238 Posted by Criss Lyn
  • Have you heard about video marketing for a long time and understand that your business needs it? But still have not figured out what the salt is and how to introduce it? It's time to act! According to statistics, 55% of Internet users watch videos every day. Many are already looking for answers to their questions not on Google, but on YouTube. Why? It is more comfortable. Many people have a better perception of information in video than in text.It saves time. The video can be turned on in the background and consume knowledge while doing your own thing.This is more specific. Runet littered with texts. Sometimes articles have no usefulness at all. The video is much more concise and useful, because the authors are more responsible. You have few arguments? Then monitor your online behavior. Agree, it happens that the videos even cause more trust than the article. What is video marketingThis is the promotion of your business with video content. Tasks are standard: draw attention to the brand;increase loyalty;give free utility to the client;introduce to paid products or services;bring to sale.It all depends on what stage you are using the video at. Why Your Business Needs Video MarketingYou develop on the Internet, get customers ... Why do you need to do something else? Bother shooting and promoting videos. Here are a few reinforced concrete reasons: High ROI . Return on investment is one of the main indicators in any business. Now in RuNet only a few entrepreneurs are successfully developing video marketing. Most likely, in your niche there are no strong competitors at all. This means that you can attract customers much cheaper. Moreover, today for shooting video one smartphone is enough. Production expense is $ 0. More views . Everyone watches videos. Let's compare. How many of your friends read books? And how many of them watch TV shows / movies / TV shows. In the first case, it may be 30-70% of people. In the second - 100%. That, perhaps, says it all.Increased conversion . The video is better convincing. The audience sees you or hears your voice. This is much more credible. People buy from those they trust. Therefore, loyalty is the most important factor. And this is not even half of all the reasons. Want to know what else video marketing is good for you? Read: Why does your business need video marketing? What is a video marketing strategy?Imagine your business is a minefield. Where every mine that you step on, throws you to the beginning of the path. Going blindly is not the smartest decision, right? So you need a map. Strategy - this is the map on which you will move. Even before the start of the journey, you know exactly what result each step will lead to. It is much safer. And the likelihood of success increases several times. Important! Video marketing is not a sales funnel. He can be part of it. Of course, there are times when the entire funnel consists only of video. For example: The primary source of traffic for a particular product is YouTube.On the site, a person watches your short video and, using the link in the description, registers for a free master class in video format .From there it goes to the selling page, where the main product description is presented in the video .The entire funnel is video based. This strategy is more suitable for businesses with expertise and training. Can be used to promote services. But if you sell physical goods, the principle changes a bit. For example, making a lead magnet in video format is almost impossible.
    May 11, 2020 238